'Glorious' Dessert Chain Plans to Open 10 New UK Locations

If you believed the bubble waffle trend had faded away, guess what? A well-known Asian franchise is about to make an entrance. London to reignite the hype.

Mammy Pancake is a street food chain based in Hong Kong This place specializes in 'egg puffs' which are widely recognized as bubble waffles.

The enterprise was established by Brendan Ho and Donald Lai back in 2009 and currently boasts over 20 locations throughout Asia. Adding another layer of excitement, their inaugural international outlet is scheduled to launch on London’s Portobello Road before the end of this month.

The new UK restaurant will be serving up some of the chain’s most popular products including the original and earl grey egg puffs, as well as exciting new flavours like pistachio, strawberries and cream, sticky toffee pudding and crème brûlée.

There will additionally be a variety of drinks available, such as Hong Kong-style milk tea.

The key components for the street food venture will come from Asia to ensure an authentic taste. Nonetheless, the group has mentioned that certain British products will also be incorporated to develop distinct local variations.

Should the venture prove successful, we might witness an expansion into additional distinctive bubble waffle flavors, following the trend set by the Asian menu which includes options like red bean, purple yam, green tea, and salted seaweed corn sweetness.

For those curious as to whether the waffles are actually any good, it’s worth noting that the business was awarded the Michelin Guide’s Street Food recommendation for six years in a row between 2016 to 2021.

Online, they've attracted a significant following, with customers praising the items as 'amazing', 'delicious' and a 'must-try' on various social platforms.

Regarding the launch, co-founder Brendan stated Propel That the company already intends to roll out over 10 new locations throughout the UK within the coming three years — stay tuned for updates.

He stated: "Our aim is to provide London residents and the broader UK audience an authentic taste of Hong Kong street food, maintaining the same level of excellence and passion that made it a cornerstone of our youth."

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'We're not merely introducing a product here; we're sharing a culture and heritage, and this is only the start.'

He states: 'Our aim is to launch more sites and establish Mammy Pancake as a well-known brand throughout the UK.'

Comment now Are you looking forward to trying the 'egg puffs' at the newly opened Mammy Pancake place in London? Comment Now

Recently, this isn't the sole foreign food enterprise to establish itself in the UK market. quick-service restaurant originating from the Netherlands disclosed plans to open 100 new locations throughout the UK over the coming decade.

Fatty Phil's, reportedly the place where Amsterdam’s 'Best Burger', which was softly introduced in Clapham Junction, London towards the end of 2024, offers smashed burgers along with American-style sandwiches. loaded fries and mac and cheese.

It has just been revealed that a new eatery will debut in Dublin’s Temple Bar area of the Republic of Ireland come June.

The establishment, commonly referred to as Fat Phill’s Diner, is fairly recent, established in 2019 by Armin Vahabian, yet it has rapidly expanded to include 18 outlets throughout the Netherlands.

Freshly Baked Ltd, the company behind the Auntie Anne’s pretzel chain in the UK, has introduced it to this location. As part of their plan under this agreement, they aim to establish multiple additional outlets across London. high streets In the coming years, we aim to expand and establish up to 100 locations across the country within the next ten years.

Several locations are also expected to be rolled out across Ireland by 2030.

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