I Sampled 14 Supermarket Strawberries — Here’s the Clear Winner!
Finally! The British strawberry season has arrived, and according to what stores claim, we're more eager than ever to take full advantage of this brief yet consistently delightful period filled with plump and succulent strawberries. homegrown berries .
British strawberries are experiencing quite a surge, with Ocado.com reporting an 82 percent increase in search queries compared to last year. Additionally, their sales have climbed by 40 percent, and interest in "strawberries and cream" has jumped by 58 percent.
“The perfect combination of a cold winter, followed by one of the warmest and brightest springs on record, has brought us an abundance of great-tasting, British-grown strawberries,” says Ben l’Anson, senior fruit buyer for Ocado. “Strawberry season is also tracking about a week earlier than last year, thanks to the extra sunshine – resulting in some of our juiciest and sweetest early berries ever.”
Looking for a deal? Sainsbury’s has reduced the cost of their 250g containers from £2.20 to £1 until May 26th, citing an abundance due to early sunlight, with crops thriving from Scotland all the way to Sussex.
How to eat them
British strawberries taste great straight from the box but there are plenty of ways to bring out their flavour, from a sprinkle of sugar to a crack of black pepper or a splash of balsamic vinegar. And who can forget the scene in Pretty Woman In which scene does Richard Gere suggest that Julia Roberts should taste a strawberry to enhance the flavor of her champagne?
I love eating my berries without cooking them too. The best method I've found involves macerating the fruit—basically allowing the berries to soak in sugar or an acidic ingredient so they become softer and release their natural juices. This can be enjoyed alongside lightly whipped cream or pourable cream, maybe even a gooey-centered meringue, along with some freshly picked mint or basil leaves. If you want quicker results, heating up strawberries slightly achieves this faster.
Should you happen to have some extra ingredients, try making a no-churn ice cream with double cream and condensed milk.
You’ll find some more divisive ideas on TikTok, such as a Polish dish of strawberry macaroni which is a sweet pasta dish where pasta is mixed with strawberry and cream sauce. It’s a surprisingly popular and delicious treat in Poland, often enjoyed as a summer snack. People online are also using strawberries as vessels for all kinds of toppings, from cream cheese to mustard, and calling it a “strawberry flight”.
The taste test
Our taste test of British strawberries encompasses various types of berries, such as organic options and those from high-end and budget supermarket ranges. For our evaluation, we examined four berries from each container, tasted two to three of them, and rated their appearance, juiciness, and sweetness to provide an overall score out of five.

It goes without saying that a blind taste test remains subjective and everybody might choose individual favourites.
My best advice? Wait a week until we see a few more sunny days, and the berries On the shelves, it will be all the more delicious. Additionally, seek out a nearby U-pick farm to fully enjoy our brief yet spectacular season.
Waitrose
Waitrose British Strawberries, $6 for 800 grams/two for $8/$15 per kilogram
Appearance: Vibrant red with a uniform medium size and nearly perfect heart shape, these strawberries are outstanding.
Juiciness: Wonderfully soft and juicy
Sweetness: Average.
Overall: 3
Sainsbury’s
BEST OVERALL FLAVOUR
Sainsbury’s Deliicious British strawberries with a twist , $8 for 400g ($6 with Nectar)/$20 per kilo
Appearance: Rich dark color, big juicy grapes.
Juiciness: Very good: juicy and succulent
Sweetness: Impressive. My favourite berry of the lot is in this bunch.
Overall: 4
Sainsbury’s British Strawberries , £2.20 for 250g (£1 with Nectar)/£8.80 per kilo
Appearance: Medium-sized to large and glossy, with a few imperfections.
Juiciness: Good with a nice bite.
Sweetness : Not especially sweet
Overall: 2.5
Marks & Spencer
M&S British Strawberries, $4.95 for 300g/$16.50 per kilo
Appearance: There’s quite a variety in terms of size and colour, yet it offers great value for money.
Juiciness: Could be better
Sweetness: Some mild sweetness
Overall: 3
Aldi
Aldi Specially Selected Crimson Strawberry Reds £2.99 for 400g/£7.48 per kilo
Appearance: Varied dimensions with unblemished medium red shiny skin
Juiciness: Medium
Sweetness: A nice balance of sweetness paired with some (appreciated) tartness in the tiny fruits.
Overall: 3.5
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Aldi's Nature’s Choice English Strawberries, $4.61 for 400g/$2.39 per kilogram
Appearance: Diverse range of forms and dimensions
Juiciness: Average. Some of the bigger berries are a bit dry.
Sweetness: Not much
Overall: 2.5
Aldi Wonky Strawberries, $3.05 for 227g/$13.28 per kg
Appearance: Somewhat speckled but beautiful, big heart shapes with sharp tips
Juiciness: Medium
Sweetness: Typical levels of sweetness that persist
Overall: 3
Ocado
BEST LUXURY BUY/OVERALL FAVOURITE
Dyson Farming British Strawberries, $8 for 500 grams/$32 per kilo
Appearance: Stunning smooth skin adorned with evenly sized medium and large fruits.
Juiciness: Impressive: tender and tasty
Sweetness: Certainly, a smooth and consistent sweetness can be experienced throughout the tasting.
Overall: 4
Ocado British Strawberries, priced at £3.70 for 600 grams (discounted to £2.75 till Monday) / £6.17 per kilogram
Appearance: Several impressively large strawberries, although some have bruised skins.
Juiciness: Very good
Sweetness: Medium.
Overall: 3.5
Berryworld British Strawberries, priced at £3.50 for 300g or £11.67 per kilogram.
Appearance: Combine medium to large fruits where some are dark and shiny while others have a more subdued color.
Juiciness: Fair
Sweetness: Differed among the various berries examined
Overall: 3
Lidl
Lidl Deluxe Strawberries, $5.63 for 400g/$14.08 per kg
Appearance: A variety of sizes, including some quite irregular ones with dull coloring.
Juiciness: Medium
Sweetness: Medium but mixed
Overall: 3
Tesco
Tesco Organic Strawberries, $4.95 for 300g/$16.67 per kilo
Appearance: There are some blemishes on the skin, however, it has a beautiful dark ruby color with small to medium-sized grapes.
Juiciness: Pleasing.
Sweetness: Not overly sweet. Some have a decent depth of flavour
Overall: 3.5
GREAT VALUE
Tesco British Strawberries, £2.50 for 400g/£6.25 per kilo
Appearance: Plump, round, medium fruits
Juiciness : Good
Sweetness: Some of the best
Overall: 4
Co-op
Co-operative 'British Grown' Strawberries , £2.65 for 227g/£11.67 per kg
Appearance: A beautiful shiny red with medium to large-sized berries.
Juiciness: Excellent: tender and juicy
Sweetness: Impressive sweetness
Overall: 4
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