Nutella's Latest Spread: Even More Delicious Than the Classic!

Whether you slather it on toast Whether you dollop it onto cakes and brownies or scoop it right out of the jar with a spoon, there’s no questioning that Nutella stands as the top pick when it comes to this delightful spread. chocolate spread.

As such, many fans will likely be overjoyed to learn Ferrero – the company that makes it – is launching a brand new version of the hazelnutty treat.

Very soon a plant-based version Of the famous dish set to launch in the UK, there’s an unexpectedly wholesome component – chickpeas.

As stated by the makers, this new item retains the 'taste and smoothness customers recognize and adore,' yet it has been 'designed specifically for those seeking an enticing new option, combining Nutella’s iconic toasted hazelnut and cocoa flavors with plant-based components such as chickpea extract and rice syrup.'

The vegan-certified spread hits Sainsbury’s stores nationwide from May 25, but you won’t find it in any other supermarkets for some time, since a complete rollout isn’t scheduled until 2026.

Nutella, introduced in 1964, has essentially stayed unchanged over the past six decades. However, the brand's offerings have expanded recently to encompass biscuits, ice cream, and Dunkables Go pots.

This is the first time a plant-based option has been introduced here. People in Europe have already gotten a chance to try it since the launch occurred earlier over there. Italy and onward in September 2024.

Following research showing that approximately 2.5 million adults (4.7%) in the UK currently adhere to a vegan diet, along with an additional 5.8% who identify as vegetarians and 13% opting for a flexitarian approach, the UK launch has taken place.

It has been forecasted that over twenty-five percent of adults intend to incorporate plant-based diets into their regular routines by the close of 2025, as per research conducted by Finder.com

Regarding the launch, Mathieu Maggi, the Marketing Director for Nutella UK & I at Ferrero, commented: : 'Over six decades, countless individuals globally have relished the distinctive flavor of Nutella. We're thrilled to introduce Nutella Plant-Based, welcoming an increased number of customers to our brand.'

'We created this innovative product to offer a delightful new option that brings the distinct Nutella experience into a plant-based format, substituting milk with vegetable components while maintaining top-notch quality and flavor.'

How does plant-based Nutella measure up against the traditional version?

travelcheapwithoutmissingout’s specialist food writer, Courtney Pochin , decided to test out the new spread before it hit supermarket shelves and really enjoyed it.

'I get skeptical whenever I learn about a chocolate item being vegan; I assume it won’t be as smooth or flavorful as the non-vegan versions,' she mentioned.

'Nonetheless, Nutella’s new spread definitely set me straight.'

Comment now Are you going to try the new vegan Nutella? Comment Now

Even though it includes several surprising components, the taste is nearly indistinguishable from the classic version and the appearance remains equally appealing.

If you gave me a slice of bread smeared with this spread without uttering a word, I genuinely believe I wouldn't detect anything unusual — it has the same aroma, an incredibly smooth texture, and tastes great. However, if you insist that I scrutinize the minor distinctions between them, I could do so...

‘The plant-based Nutella is a little less sweet than the regular one. This might sound like a negative thing, but it actually just means it tastes nuttier. For those who find the OG too sickly, this will be a much better option for you.’

She commented, “I don’t purchase vegan items frequently, but I could easily picture myself opting for this over the alternative moving forward. I guess you could say I’ve been won over.”

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