UK's First and Only Guinness Attraction Set to Open This Year in New Zealand

• The $NZ128 million initiative will offer 14 special edition beers at the London site.
• EXPLORE FURTHER: Truck Carrying 35,000 Pints of Guinness 'Reported Stolen'

Following years of excited expectation, Guinness enthusiasts in the UK can now celebrate the launch of a fresh attraction. London later this year.

A completely new Guinness microbrewery is scheduled to welcome visitors in Covent Garden prior to Christmas .

The $146 million facility covers an area of 50,000 square feet distributed over five structures, including multiple dining and beverage options, a transparent top floor offering vistas in all directions, areas for hosting events, and a store selling memorabilia.

The brewery will offer 14 distinct limited-release beers, featuring non-alcoholic and low-alcohol options. alcohol choices, providing a distinctive tasting adventure for enthusiasts of the dark liquid.

Although genuine Guinness won’t be produced on location, the famous Irish stout will still be easily accessible for sipping.

Tourists have the opportunity to join guided visits to discover the story behind Guinness and its brewing techniques.

Aside from the brewery, the location will also include various dining options such as a food truck, a brasserie with a grill section, and a seafood eatery atop the roof.

The restaurant offers a stunning 360-degree panoramic view of London, as well as a dining experience that complements the brewery offerings.

Originally announced back in 2022, the long-awaited attraction vows to bring a taste of Dublin to the heart of London, much to the delight of fans and tourists alike.

The brewery sits in Old Brewer's Yard, a historical location where ale was initially brewed more than three centuries back.

Guinness anticipates that the entry-free exhibit, operating daily from 9:30 am to 11:30 am, will attract around five hundred thousand visitors during its inaugural year.

This location will mark the fourth site for the Guinness brand, joining their operations in Dublin, Baltimore, and Chicago.

According to The Standard , the location will serve as a central point for Diageo's Learning for Life Bartending and Hospitality program.

It is anticipated that this project will generate approximately 150 job opportunities and provide annual training for around 100 bartenders.

The demand for stout has increased dramatically recently, leading pubs in the UK to issue customers ration cards for Guinness because of a nationwide shortage last December.

Patrons at The Old Ivy House in Clerkenwell, central London, had to buy two additional beverages prior to being allowed to order a pint of the dark beer.

The distinctive cards were signed and stamped by employees to verify that bettors had the right to buy one serving of Guinness.

At the time, co-owner Del Currie mentioned that the establishment typically went through about eight barrels weekly but only received three kegs this particular week.

He told The Morning Advertiser: "Rather than panicking and stating, 'There will be no Guinness for Christmas,' we decided to go ahead and make it entertaining We began trying it out yesterday evening, and it turned out to be rather enjoyable – everyone had a great time with it.

Mr Currie stated that the watering hole would keep operating with the ration cards until supplies run out.

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